Employee benefits

Maternity care employers give their people.

A maternity-care benefit employers buy for their staff. We built the whole platform: a website and app for mothers, an app for experts that works offline, an admin console for case managers and a portal for HR.

An expecting mother on her sofa at home, holding up her phone with her maternity care app open
Maternity care admin console: operations analytics across members, calls and experts
We built
Website, two apps, admin, HR portal
Platforms
Web · iOS · Android
Programmes
Pregnancy and postpartum
Mothers supported
5,000+
The challenge

Employers wanted to give expecting mothers on their staff real support: scheduled calls with gynaecologists, dietitians and coaches, from early pregnancy to months after the birth. That meant one programme run by four groups of people, each with their own tools, and every call landing in the right week, even for a mother who joins late.

What we built

What we built.

A programme that follows the pregnancy

The pregnancy programme schedules 33 expert calls from the last period date. The postpartum programme carries on after the birth with 23 calls, scheduled around the actual delivery date.

  • A late enrolment picks up at the right call, not call one.
  • Missed calls are rescheduled automatically.
  • Experts publish their own availability.
Maternity care member website: the scheduled calls of the pregnancy programme
A mother’s programme: every scheduled call, week by week.

An app mothers keep coming back to

Mothers get the member website and an iOS and Android app: a week-by-week guide to the pregnancy, a health tracker, reminders, and video calls with their experts inside the app.

Maternity care member app: pregnancy week by week
Pregnancy week by week, in the member app.

Experts work from anywhere, even offline

Gynaecologists, dietitians, fitness and life coaches run their calls from an expert app that works without a connection and syncs later. Each mother’s history and notes are a tap away.

Maternity care expert view: the day’s calls with mothers
An expert’s day of calls, with each mother’s history.

Case managers run the whole operation

The admin console holds the call schedule, the template library behind every call, and analytics across members, experts and employers.

Maternity care admin console: the library of call templates for each programme
The template library that shapes each programme’s calls.

HR sees who has enrolled

Each employer gets its own HR portal to see which of its staff have enrolled and how the programme is being used.

Maternity care HR portal: an employer’s enrolled staff
The HR portal for an employer’s enrolled staff.
Under the hood

How it fits together.

WhatsApp handles onboarding and campaigns, SMS carries reminders, and case managers reach mothers with one click through the call centre. Video calls happen inside the app, and partners sign their members in with single sign-on.

We moved the earlier system’s data across: 1,325 members, 119 employers and 3,562 coupons.

The two Flutter apps share packages, so a fix lands in both at once.

  • Next.js
  • React admin console
  • Flutter (two apps, shared packages)
  • Node.js and TypeScript API
  • MongoDB
  • Docker
  • WhatsApp (Meta Cloud API)
  • SMS (Gupshup)
  • Click-to-call (Ozonetel)
  • In-app video calls
  • Push notifications
  • Partner single sign-on
Results

What it delivers.

  • 5,000+mothers supported
  • 12 monthsof steady releases across the website, admin and both apps
  • 2 appsin the app stores, for mothers and for experts
  • 1,325members moved over from the earlier system
Gallery

Have something to build? Let’s talk.

Tell us what you need. We’ll come back with a plan, a timeline and a price.