Raw Twig: a slow-fashion label, online in its own voice.
Raw Twig makes handmade clothing, accessories and paper journals in small runs. We built its site on WordPress with a custom theme and content model: an editorial home page, a catalogue to browse by room, and pieces sold by enquiry. The studio adds pieces, photographs and prices itself.
rawtwig.in
Built on
WordPress, custom theme and content plugin
Catalogue
Apparel, accessories, bags, journals
Selling
By enquiry, no checkout
Run by
The studio, without a developer
The challenge
A small label with a strong look needed a site that felt like the clothes: quiet, textured and unhurried, not a template shop. And it had to stay in the studio’s hands. New pieces, photographs, prices and the home page change often, and none of that should wait on a developer.
What we built
What we built.
01
Four rooms, each with its own story
Apparel, Accessories, Bags and Journals each open on their own editorial hero and a quote from the studio. The home page carries the label’s story chapters, the current collection and new arrivals.
The Accessories room: neck pieces, earrings, wristbands, charms and scarves.
02
A catalogue made for browsing
Each room filters by category and sorts by featured, price or name, in the order the studio sets. Cards show the colourways, and a quick view opens any piece without leaving the page. A wishlist keeps favourites for the visit.
Apparel, filtered and sorted, with colourways on every card.
03
Sold by conversation, not a cart
The label sells by enquiry, by choice. A visitor picks a colour and size and taps “Enquire about this piece”, and an email to the studio opens already filled in with the piece, its price, its link and those choices. It works even with JavaScript switched off.
A piece with its colours, sizes and the enquiry button.
04
A shop the studio runs itself
A new piece needs only a name, a photograph, a price and a category, all added in WordPress. Colours, sizes, a hover photograph, extra gallery shots and the order pieces appear in are the studio’s to set. The home page is built from blocks the studio edits, reorders or removes in a visual editor, and plain-language guides walk it through each job.
